TikTok Shop Advertising Requirements

Advertising Requirements

Product Claims and Compliance

Creator Content must not contain any misleading information. The premise or theme of the Creator Content must be true and the information must accurately reflect and correctly apply to the ingredients and attributes in the applicable Product. Creator must review and comply with any Fungi Perfecti product claims materials, as may be provided by Fungi Perfecti from time to time (“Product Claims”). The Fungi Perfecti Product Claims materials set forth permitted claims and guidance regarding the promotion and advertising of the Products and are incorporated into these Fungi Perfecti Terms.

Any material connections, including incentives, must be disclosed in compliance with FTC regulations when promoting Products. Creator agrees to comply with local laws, regulations and best practices governing advertising and/or marketing, including, but not limited to, (i) the FTC’s Guides Concerning the Use of Endorsements and Testimonials in Advertising and (ii) related FAQs (collectively, the “Endorsement Guides”).

Creator shall not state or reference that any Product will diagnose, treat, cure, or prevent any disease, and shall not mention the words “prevent,” “diagnose,” “treat,” “cure,” “symptoms,” or mention or convey in any way a health condition, a disease, or symptoms that are associated with diseases or that could possibly be misconstrued as symptoms of disease.

Creator shall not state that any Product can increase, decrease, or make any kind of improvements unless explicitly stated by Fungi Perfecti. Creator shall not indicate that an ongoing offer or promotion is available only for a limited time if such limitation does not exist. Creator shall not use imagery or video that implies any instant or permanent effects.
Creator shall not compare or reference TikTok Shop pricing of any Product to other retailers (e.g., Costco, Amazon, Walmart, Target, etc.). Creator shall not misrepresent any Product price on TikTok Shop.

Creator shall not feature any content that contains (a) promotions (e.g., competitions, prize-draws, sampling offers, savings offers, or gift-with-purchase offers) or (b) any sustainability or green claims, unless explicitly approved by Fungi Perfecti.

Creator is prohibited from engaging in fraudulent activity, including self-purchases or deceptive marketing tactics.

Brand Voice and Content Guidelines

Creator Content must use language that reflects Fungi Perfecti’s core values: integrity, respect, and transparency. Creator Content should convey empowerment and well-being. Use of profanity, derogatory remarks, or inappropriate jokes in Creator Content is strictly prohibited. Creator Content should focus on health, wellness, and a positive, well-being-driven mindset.

Creator must create unique, original Creator Content for the Program. Reposting without significant added value is discouraged. Products should be prominently featured in Creator Content in a way that highlights their functionality and aligns with Fungi Perfecti’s brand identity. All claims about a Product’s functionality, features, and benefits should be accurate and aligned with Fungi Perfecti’s marketing materials. Creator must not make false, unsubstantiated, or misleading claims about any Product and will only use approved Fungi Perfecti assets — no modifications of logos or brand materials.

Creator Content must not contain material that promotes violence, hate speech, or discriminatory behavior against any race, religion, disability, gender, nationality, or sexual orientation, and must not include political speech, political advocacy, or commentary regarding political candidates, parties, legislation, or public policy.

Music paired with images, videos, and recordings in Creator Content that is posted for commercial use should be obtained from TikTok’s Commercial Music Library. Alternatively, Creator can obtain its own licenses.

Artificial Intelligence

Creator shall not use artificial intelligence or AI Tools to generate fake Creator Content. “AI Tools” means any software, model, system, service, or functionality that performs tasks using machine learning, generative AI, natural language processing, computer vision, predictive analytics, or similar techniques, whether developed by Creator or provided by a third party. Creator is responsible for the performance and outputs of AI Tools used in performing under these Fungi Perfecti Terms. Creator shall not use AI Tools in a manner that infringes the intellectual property rights of Fungi Perfecti or any third party. Creator shall not use AI Tools or AI-generated Creator Content that fails to comply with the FTC’s Endorsement Guides.

Third-Party Intellectual Property

Creator shall not use any third-party intellectual property in Creator Content unless Creator owns the necessary rights or has obtained all required permissions. Creator must only use approved Fungi Perfecti brand assets, including logos, taglines, and imagery. Unauthorized use of third-party copyrighted materials is prohibited. Creator agrees to indemnify Fungi Perfecti against any claims, damages, losses, liabilities, or expenses arising from Creator’s unauthorized inclusion or use of third-party intellectual property in Creator Content.

Content Review and Approval

Fungi Perfecti reserves the right to review any Creator Content published to ensure compliance with Fungi Perfecti’s guidelines and brand standards.